About IBS

Malaysia International Branding Showcase (IBS)

The 18th Malaysia International Branding Showcase (IBS 2023) is proudly presented by ES International Event Management Sdn Bhd and supported by its friendship association which accountable for 50,000 members in Malaysia. IBS 2023, endorsed by Malaysia External Trade Development (MATRADE) since its reception for 17 years. IBS 2022, an annual international exhibition organized by ES International Event Management Sdn Bhd is scheduled to be held from 01-03 December 2023 at Kuala Lumpur Convention Centre (KLCC), Kuala Lumpur, Malaysia. This is a GOLDEN opportunity for all manufacturers and traders to take full advantage to develop strong brand identification to the consumers.

Exhibition Review

As we step into its 18th year, the MIBS 2023 is set to take place from December 1st to 3rd at the Kuala Lumpur Convention Centre (KLCC) occupying Halls 2, 3, 4, and 5. We have more than 300 companies. They are from Zhejiang, Fujian, Guangdong, Jiangsu, Guizhou, Ningxia, Guangxi, Yunnan, Jilin, Sichuan, and oversea countries including South Korea, Japan, Indonesia, Singapore, India, and Uzbekistan.

The MIBS will showcase a wide range of products and services, including traditional medicine, health equipment, stationery, home appliances, tea culture, clothing, fabrics, health foods, beauty products, cross-border e-commerce. There will be ten professional seminars and B2B business matching.

Moreover, last December’s IBS and Cross-Border E-commerce Exhibition, held at the Malaysia International Trade Exhibition Centre (MITEC), will also relocate to the KLCC as part of the full MIBS 2023 program. The expo will be officially open tomorrow from 1-3 December, 1030am to 6pm, and we expected about 10,000 visitors for these three days event. with all the supports received, from Domestic and foreign related government agencies, various business associations, participating entrepreneurs.


Exhibit Profile

Fashion Apprel, Fabric, & Leather Goods

Bags, Belt, Leather Items, Costume Jewellery, Scarves, Shoes, Hats, Perfumes, Skirts, Necklace, Rings, Earrings, Wristlets, Cosmetics, Fashion Accessories

Household Items, Gifts & Consumer Products

Home Appliances, Household Products, Fashion and Lifestyle Accessories, Wellness and Beauty Care Products, Baby Products, Pet Products, Household Health Equipment, Kitchenware & Tableware, Bathroom Products, Cleaning Products, General Houseware, Personal Care Products, Sports, Travel and Recreation Products, Cases and Bags, Furniture, Clocks, Watches & Optical Instruments, Home Decorations, Stationery, Fabrics and Home Textiles, Gifts & Premium Products

Machinery, Electronic & Building Products

Building and Decorative Materials,Sanitary and Bathroom Equipment,Hardware, Tools, Chemical & Raw Materials,Electronic Security equipment,Business Automation Equipment,Electronic & Electrician Products,New and Renewable Energy,Lighting Equipment,Machinery Equipments,Processing Machinery & Accessories,General Machinery,Power Machinery,Electric Power Equipment,Gardening Machinery,Agricultural and By-Products Processing Machinery, Small Construction Vehicles

Food & Beverage

Candies and Confectionery Products, Cakes and Biscuits, Food Additives, Coffee & Tea, Other Tea and Related Products, Fruit Juice, Drinking Water, Agricultural Products, Food Packaging and Other Related Products, Health Food and Supplements, Edible Oil and Condiments

Why Participate?

  1. Strengthen your business network
  2. Strengthen collaboration
    Best way to generate new sales leads
  3. Make your brand visible to thousands of key decisions makers
  4. Establish new business relationship. boost joint ventures & form new partnerships
  5. Meet potential investors and buyers – Find new business opportunities
  6. Effective promotional campaign locally & internationally

Exhibition Statistic


No. Of Exhibitors


Local Trade Visitors


International Trade Visitors


Have Participated


Sqft Total Of Spaces

Visitor Profile

Show Gallery

MIMF 2024 Visitor Registration

Admission Guidelines:
– No admission to minor below the age 12.
– MIMF is a trade-only event and admission is free-of-charge for all visitors upon completion of the registration process.
– Badges are non-transferable.
– All visitors must be in business attire.
– The Organizer reserves the right to refuse admission to anyone without cause or explanation.