About IBS

Malaysia International Branding Showcase (IBS)

The 18th Malaysia International Branding Showcase (IBS 2023) is proudly presented by ES International Event Management Sdn Bhd and supported by its friendship association which accountable for 50,000 members in Malaysia. IBS 2023, endorsed by Malaysia External Trade Development (MATRADE) since its reception for 17 years. IBS 2022, an annual international exhibition organized by ES International Event Management Sdn Bhd is scheduled to be held from 01-03 December 2023 at Kuala Lumpur Convention Centre (KLCC), Kuala Lumpur, Malaysia. This is a GOLDEN opportunity for all manufacturers and traders to take full advantage to develop strong brand identification to the consumers.

Exhibition Review

In 2022, the exhibition covers an area of 3,500 sqm with about 200 standard booths, 100+ entrepreneurs from 10+ countries which are China, Malaysia, Indonesia, Taiwan, Korea and ASEAN countries. IBS 2022 successfully attracted 3,000+ professional buyers and visitors from 10+ countries including Malaysia, China, Indonesia, Taiwan, Hong Kong, Korea and ASEAN Countries. The quality and minter-nationalization of the trade in import & export indeed, and carries out diversification of the function.


Exhibit Profile

Fashion Apprel, Fabric, & Leather Goods

Bags, Belt, Leather Items, Costume Jewellery, Scarves, Shoes, Hats, Perfumes, Skirts, Necklace, Rings, Earrings, Wristlets, Cosmetics, Fashion Accessories

Household Items, Gifts & Consumer Products

Home Appliances, Household Products, Fashion and Lifestyle Accessories, Wellness and Beauty Care Products, Baby Products, Pet Products, Household Health Equipment, Kitchenware & Tableware, Bathroom Products, Cleaning Products, General Houseware, Personal Care Products, Sports, Travel and Recreation Products, Cases and Bags, Furniture, Clocks, Watches & Optical Instruments, Home Decorations, Stationery, Fabrics and Home Textiles, Gifts & Premium Products

Machinery, Electronic & Building Products

Building and Decorative Materials,Sanitary and Bathroom Equipment,Hardware, Tools, Chemical & Raw Materials,Electronic Security equipment,Business Automation Equipment,Electronic & Electrician Products,New and Renewable Energy,Lighting Equipment,Machinery Equipments,Processing Machinery & Accessories,General Machinery,Power Machinery,Electric Power Equipment,Gardening Machinery,Agricultural and By-Products Processing Machinery, Small Construction Vehicles

Food & Beverage

Candies and Confectionery Products, Cakes and Biscuits, Food Additives, Coffee & Tea, Other Tea and Related Products, Fruit Juice, Drinking Water, Agricultural Products, Food Packaging and Other Related Products, Health Food and Supplements, Edible Oil and Condiments

Why Participate?

  1. Strengthen your business network
  2. Strengthen collaboration
    Best way to generate new sales leads
  3. Make your brand visible to thousands of key decisions makers
  4. Establish new business relationship. boost joint ventures & form new partnerships
  5. Meet potential investors and buyers – Find new business opportunities
  6. Effective promotional campaign locally & internationally

Exhibition Statistic


No. Of Exhibitors


Local Trade Visitors


International Trade Visitors


Have Participated


Sqft Total Of Spaces

Visitor Profile

Show Gallery